End-to-end Research
Impact: Uncovered the pain points of customers during end-to-end trade-in process, which is one of the largest initiatives of the company. Improved the omni-channel experience by identifying and prioritizing actionable opportunities.
Research Method
Diary study
Research Type
Exploratory UXR
Role
Lead UX Researcher
Date
2022
Purchase Flow Usability Rapid Research
Impact: Simplified and accelerated the purchase flow on app, mobile, and desktop through rapid testing.
Research Method
3 rounds of Usability Testing
Research Type
Iterative UXR
Role
Lead UX Researcher
Date
2022
Smartphone and Tablet Use Generative Research
Impact: Facilitated customers’ shopping experience for data plans by providing a comprehensive breakdown of use cases and contexts of use, highlighting key differences in smartphone, tablet use, and smartwatches.
Research Method
Diary study + Survey
Research Type
Exploratory UXR
Role
Lead UX Researcher
Date
2022
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